You may have noticed in the past few days that the name of this site has changed. Strengtheory is now Stronger By Science.
Yes, sadly Strengtheory has bitten the dust. It was a good run, but the name ended up being less clever and more annoying than I’d bargained for.
Long story short, it was a pun based on my own terrible, Southern pronunciation of “strength.” I’ve always pronounced it like string-th, and just never realized most people actually put the (correct) short “e” sound in the word. Strengtheory was a pun on “string theory” (implying strength training info with a nerdy, sciency angle), and I pronounce both of them the exact same way.
I thought it was clever little pun, but apparently 80%+ of people missed it, probably because they actually pronounce English words correctly. The vast majority of the time when I saw people reference the site, they referred to it as “Strength Theory.” I can’t even count the number of podcasts I’ve been on where the host introduced me as the founder of “Strength Theory.” (That’s a lie. I can count it, and have counted it, and I have a kill list like Steve Buscemi’s character in Billy Madison.)
(p.s. I’m at least 90% joking; it didn’t bother me that much, and it was my fault for choosing a potentially confusing name in the first place.)
There are some big things planned for the site over the next year including a Spanish version, a research review, more frequent articles (I promise), and the second edition of The Art and Science of Lifting (I super promise). Over time, I’ve come to the realization that it’s probably best for people to actually know the name of your business if you want it to continue growing.
Also, I’d like to clarify something on the front end so it doesn’t cause any confusion. We’re not affiliated with Shredded by Science in any formal way. They’re great, and you should check out their stuff, though.
Nothing else has changed on the site except for the name. I still manage the content, Lyndsey still runs the show, and we still have the same great team of coaches. We just think Stronger By Science is a better name that will be more memorable and more explicitly describe what this site is about.
Stay tuned. 2017 is going to be an exciting year here at Stronger By Science!