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Why Cookie-Cutter Solutions Often Fail: Context

It can be hard to sieve through all the fitness information on the Internet. Picking out the wheat from the chaff is tough, and to make it worse, even a lot of the good information out there is misunderstood and misused by those who access it. The issue is that we are obsessed with content, what the information is saying, but rarely give any thought to the context in which the information is being given. […]

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Matthias Steiner drops weight on his back after a failed lift.

You’ve Been Set Up To Fail

I started writing about two and a half years ago. I never really expected things to go the way they have.  I didn’t plan on a career in fitness – at the time, I was still planning on getting a degree in history.  I’d always loved lifting and coaching, but I didn’t really see myself making a career of it. All I ever wanted to do with this site was create a resource that would

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