Train smarter with science.

Easily interpret and apply the latest strength, hypertrophy, and nutrition science with Monthly Applications in Strength Sport (MASS).

1,000+ new exercise science and nutrition studies are published every month. 

You know that keeping up with the latest science is crucial to being the best athlete or coach you can be.

Even if you just lift for fun, you want to be sure you're getting the most out of your time in the gym.

But...

Trying to learn more about science-backed training and nutrition strategies can be extremely frustrating, especially on the internet.

Anybody with a little chutzpah and time to kill can start their own website or YouTube channel and start presenting themselves as a "fitness authority." The information they're presenting is typically of dubious quality at best.

Trying to gather information in the gym isn't much better. You could ask the biggest dude in the gym, but there's no guarantee that he got jacked because of his training, and not in spite of it. You could ask the overeager trainer, but they're just going to blindly recite whatever they heard at the last seminar they attended. Finally, there's the grizzled veteran who'll tell you what they did in the "good old days," but who hasn't kept up with recent advances in training and nutrition science.

But since you know it's important to keep up with the latest science, you try to do it all yourself.

However...

Going through the studies each month is extremely time-consuming. Spending time figuring out how to apply them all is difficult. Having access to all the different journals is expensive. Interpreting research and figuring out which studies are trustworthy and applicable to you is frustrating.

You want the benefits of knowing the latest science and want to stay on the cutting-edge of training and nutrition, but you don’t have the time, energy, and money to sift through the journals, pick out which studies are applicable, analyze their design for trustworthiness, critically read them, and figure out how they apply to you training or your client’s training. Doing that for just one study is quite a task. Now imagine doing it for 1,000+ studies across 50+ different journals. For most people, that's just not feasible.


So what happens if you can't keep up with all that incoming research?

One of two things usually happens when someone doesn't keep up with the literature.

If you’re depending on headlines to keep you up-to-date, it’s super easy to get swept away in a fad because you don’t understand how new findings fit into the overall body of scientific literature. You’ll constantly be chasing the next new thing, but never actually getting anywhere.

On the other hand, you could end up sticking with a training or nutrition concept that’s been abandoned and updated with new, more relevant findings. You end up stuck in old ways of doing things and not taking advantage of evolved and improved discoveries.

So you know you need to keep up with the science, but you also know that – up to this point – doing so required time, energy, and money that you just don't have.

The three of us (Greg, Eric, and Mike) have committed our careers to helping alleviate this problem. Now, we're coming together to smash that problem for you once and for all.

 


Be an expert in strength and physique sport without wasting any time, energy, or money.

Introducing, Monthly Applications in Strength Sport (MASS). 

If you're serious about getting the most out of your time in the gym, and you're fed up with the confusion of trying to sift through the conflicting information that's out there, MASS is for you.

MASS is a shortcut,  a “secret weapon” to put you head and shoulders above the rest. An athlete or coach who knows and truly understands the latest great research has a huge advantage over his competitors.

Every month, we sift through 100+ journals and 1000+ studies to handpick the cutting-edge research that's most relevant to you, and will help you build muscle, gain strength, and get leaner.  All three of us are athletes and coaches as well, so we know how to separate the truly valuable and applicable studies from the novelties that are never going to make it out of the lab and into the gym.

If you're tired of wasting your time reading a dozen conflicting opinions about every facet of training and nutrition, you don't have 40+ free hours every month to keep up with the scientific research for yourself, and you're serious about learning how to optimize your training, nutrition, and recovery practices to get the best results, MASS is the best investment you can make.

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MASS is a new monthly digest to help people like you bring their A game.

  • Extremely relevant and focused. Our focus is narrower than other research reviews, focusing solely on strength and physique athletes, coaches, and enthusiasts. This means that every month, we’ll review only the research that’s the most relevant for you and your results.
  • Application is dead simple. Each article begins with a bulleted list of key points and ends with another list of applications and takeaways. Both aim to tell you exactly what the newest research means for you training or nutrition so you can start applying the latest science right away.
  • Meticulously researched and curated. Every month, we sift through 53 journals (and adding more all the time) and roughly 1,000 articles, identifying the research that’s essential for you or your clients. The result is a review full of the highest-quality, most relevant content, with none of the false positives or ill-advised fads.
  • Easy-to-understand writing that skips the jargon. We’ll tell you what you need to know without using the jargon, acronyms, and confusing language so often found in studies. With precise and pithy writing, interpreting research is simple and accessible to all.
  • Findings put into context. An essential part of interpreting research is figuring out how new findings fit into the understanding of an entire body of scientific literature on the topic. As the scientific community learns new things and discards old practices, we’ll help you stay abreast so you can grow and evolve without chasing your tail with every new fad or staying stuck in your ways and being bound to tradition.
  • Additional resources for subscribers who want to go more in depth. As an added benefit, our interpretation will aid your ability to dissect additional research which you choose to examine on your own. By reading our monthly reviews, your critical thinking and ability to decipher research will be enhanced to further benefit your capability to improve your training.

Trusted by the top names in the industry...

  • MASS is one of the best investments an intelligent lifter can make. So many people want to know what the research REALLY says but don't know who to trust to tell them the truth. MASS takes the guesswork out of it by distilling down the hardcore, cutting edge science into a palatable form that is easy for anyone to understand and implement practically into their own training.
    Layne NortonPh.D in nutritional sciences. Coach. Bodybuilder. Powerlifter.
      Layne Norton

  • As a coach, the pressure to stay on top of the latest research findings can be overwhelming, as it is something my clients and readers count on me for. So when my colleagues Greg Nuckols and Eric Helms told me they were putting together a research review with Mike Zourdos I was immensely happy. These are two of the smartest and most analytical gentlemen in the industry and I trust their opinions entirely. Better still, they are humble, which is something rare in our fitness industry which is full of big egos. They are not tied into any dogma, and I know I can trust them to update their opinions and advice when research comes out that justifies it.
    Andy MorganOwner of RippedBody.com, online training and nutrition coach
      Andy Morgan

  • More and more trainees and coaches are seeing the value in taking an evidence-based approach to their training, nutrition and coaching. While this is almost certainly a great thing for the industry, it does carry it's challenges for those who want to base their practice on actual research... How does the average strength trainee accurately pick apart primary research studies? How does a full-time coach find the time to dig through the 1000's of new studies that continue to emerge? How do we know if our interpretation of a research paper is accurate? Well, that's where MASS is worth its weight in gold. Greg, Eric and Mike do all the initial leg work for you! I honestly can't think of three other guys on the planet that I'd want to break down a strength training study for me. Their knowledge and practical expertise is only matched by their integrity and objectivity. So to me, this is a no-brainer for any strength coach, training enthusiast, powerlifter or bodybuilder who is serious about what they do; you should 100% be subscribing to MASS and absorbing all this info every month.
    Danny LennonMSc. Nutrition Science. Founder & Head of Content Production at Sigma Nutrition
      Danny Lennon

  • Monthly Applications in Strength Sport (MASS) looks to be just what the strength coach needs in this burgeoning time of increasing research specifically for barbell & strength sports. Most coaches don’t have the time, access to journals, or the scientific background to break down complex studies and see the practical applications. MASS tackles effect sizes, population considerations, p-values and the like with ease, letting you know how applicable varied studies are. Each issue feels hefty, packed with veritable powerlifting gold. From hypertrophy and volume to lifting technique and nutritional concerns, nothing important to the strength athlete is left out. Thanks to the hard work of Eric Helms, Mike Zourdos, and Greg Nuckols, we’re privy to a beautifully presented and well digested blend of study reviews in both written and video content. Who else does video?! And I mean lengthy videos with slide presentations, clear and sequential ordering, and a breakdown of complex topics in lay terms. The studies themselves are presented with key points, findings, and most importantly, expert interpretations. From three industry-leading experts in strength sport come this companion to the coach or inquisitive athlete—a resource to turn to again and again as you build your skills and strength."
    Bryce LewisDrug-free elite powerlifter, coach for The Strength Athlete
      Bryce Lewis

  • It's great to see knowledgeable professionals in the field who are also great practitioners sharing knowledge and giving perspective in a way such as this. Thanks for sharing, gents.
    Mike TuchschererWorld Champion powerlifter, founder of Reactive Training Systems
      Mike Tuchscherer

Reviewers you can trust

MASS research review content is independent, unbiased, and created by some of the smartest guys in the industry.

Eric Helms

  • Ph.D. in strength and conditioning from Auckland University of Technology in New Zealand, M.S. in exercise science, a second Master's in sports nutrition, B.S. in fitness and wellness.

  • Regularly publishes peer-reviewed articles in exercise science and nutrition journals on physique and strength sport.

  • Coach for drug-free strength and physique competitors at all levels as a part of team 3D Muscle Journey.

  • Earned pro status as a natural bodybuilder with the PNBA in 2011 and competes in the IPF at international-level events as an unequipped powerlifter.

Greg Nuckols

  • Currently enrolled in the exercise science M.A. program at the University of North Carolina at Chapel Hill, B.S. in exercise and sports science.

  • Held three all-time world records in powerlifting in the 220lb and 242lb classes.

  • Coached hundreds of athletes and written for many of the major magazines and websites in the industry.
  • Worked with and learned from record holders, champion athletes, and collegiate and professional strength and conditioning coaches through previous job as Chief Content Director for Juggernaut Training Systems and current full-time work on StrongerByScience.com.

Michael Zourdos

  • Ph.D. in exercise physiology,  M.S. in applied health physiology, and B.S. in exercise science.

  • Assistant professor in exercise science at Florida Atlantic University (FAU) with a specialization in strength and conditioning and skeletal muscle physiology.

  • Director of the FAU Muscle Physiology Research Laboratory.

  • Head powerlifting coach of FSU’s 2011 and 2012 state championship team.

  • Competes as a powerlifter in the USAPL and coaches athletes through his company Training Revolution, LLC.

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What you get when you subscribe to MASS

You'll get all this in every issue of MASS. Get access to our backlog and every issue going forward.
  • A new PDF issue of MASS every month. Each issue contains 7 articles and access to 2 video presentations. For reference, Issue No. 1 was about 70 pages long. Each article is about 2,000 words, and each presentation is between 30 and 45 minutes.
  • Mobile-friendly versions of every article. Take MASS on the go with mobile-friendly versions of every article, every month.
  • Access to online membership site where you can download PDF versions, access back issues, find member-exclusive content, and view the mobile-friendly versions of each article. You can access and download your issues online 24/7.
  • Audio roundtable with Greg, Eric, and Mike. Listen in as we discuss and contextualize each article.
  • Access to our private MASS Facebook group. Have questions about any of the articles? Get them answered quickly, and join in a community of other strength enthusiasts.
  • Beautiful, sleek design made for readability. Each issue of MASS contains dozens of graphics and charts to break down the numbers and findings into stunning visual displays.
  • High-quality customer support. Have questions or concerns about your subscription or an issue of MASS? No problem. Just send us an email, and we'll get back to you ASAP.
  • Ability to cancel your subscription any time. If you subscribe to MASS and decide it's not for you, you can easily cancel your subscription at any time.

Subscribers get free access to CEU opportunities

MASS already supports CEUs for the NSCA, and we're currently working on adding more organizations to our offerings.

Each issue of MASS contains 7 articles and 2 videos. Each of the 9 reviews contains:

  • In-depth, unbiased review. We'll go over the study's design and break down exactly what the findings mean, offering analysis far beyond what you'd find in just the abstracts.
  • Important takeaways for strength athletes and coaches. We all have real-world experience and have developed the bullshit detectors necessary to apply findings to the real world.
  • Explanation of how the study fits into broader scientific literature on the topic. All findings are contextualized, which makes each review more applicable and saves you the time and hassle of reading tons of background information.
  • Bulleted key points, applications, and takeaways. At the start of every review, we'll give you a few key points so you can get the big picture quickly and easily. We'll also leave you with a few simple action steps at the end of each review.
  • Tips for interpreting research on your own. Want to go even further and learn to interpret research for yourself? We'll point out best practices in study design so you can improve your critical thinking and ability to read and interpret research.
  • Saved time, energy, and money. You probably don't have 40+ free hours every month to keep up with the scientific research for yourself. Get the most relevant research for less than a dollar per day – less than your morning coffee.

Every article looks something like this:

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Trusted by the top names in the industry...

  • As someone who loves to consume the most up-to-date training and nutrition science, but doesn't always have the time to read research, MASS provides an incredibly valuable shortcut to high-quality literature and its practical application. MASS ensures that every month my knowledge base is completely up to date so that whether I am coaching a client, conducting an interview or creating online content, I'm confident that I'm up to speed with what is at the cutting edge of our community.
    Jeff NippardWNBF Pro Natural Bodybuilder | IPF Raw Powerlifter
      Jeff Nippard

  • I hate reading research. Right behind people who don't turn right on red. When people smarter than myself are willing to hang out on PubMed, dissect things, and put them into tinier morsels of information that will not only help me stay on task with current, evidence based trends in strength & conditioning, but also save me time....I am all for it.
    Tony GentilcoreCSCS. TonyGentilcore.com
      Tony Gentilcore

  • MASS is the perfect resource for athletes, coaches, and general fitness enthusiasts alike. Sifting through the infinite amount of fitness related information at our disposal is time consuming and frankly confusing in order to determine which sources to trust and rely on. MASS makes science-based fitness research accessible, easy to understand, and applicable, which is invaluable in the day of unlimited access to information that may not be always accurate or of value. MASS serves as a tool for those interested in a solid foundation to apply to their own lives and the lives of others.
    Katie Anne RutherfordNatural Figure Pro Elite 72kg Power Lifter
      Katie Anne Rutherford

  • When I was first introduced to MASS, I loved the concept and knew it would be highly applicable to myself as a coach and an athlete. After reading the first issue, I was blown away by the quality of the review, the straight forward writing style and how contextual it was to the target audience. If you are a physique or strength athlete, coach or just someone who loves the science behind training, you will not find a better research review. I can't speak highly enough about this review!
    Laurin ConlinIFBB Bikini Pro, MS Exercise Science
      Laurin Conlin

You may be wondering...

How is this different from other research reviews? 

MASS is the research review for strength and physique athletes and coaches.  Other research reviews in our area do a great job keeping you up to date with research into general health and fitness, nutrition research, and research relevant to S&C coaches that work with athletes from other sports, but no research reviews focus exclusively and specifically on people who want to gain muscle, get stronger, and improve their body composition.

If you're a powerlifter, weightlifter, strongman, CrossFitter, bodybuilder, physique competitor, or a coach for a strength or physique sport, you'll open your issue of MASS every month to see 7 articles and 2 videos that are very relevant to you, helping you get an edge on the competition. If you fall into one of those groups, MASS is perfect for you.

 

Can I unsubscribe at any time? 

Absolutely. When you subscribe, we'll send you a receipt email with a link to a page where you can manage your subscription. You can unsubscribe at any time quickly and easily.

 

How will I be billed? 

You only need to enter your payment information once, and then we'll automatically bill you on the same date you signed up. For example, if you choose the monthly subscription and purchase on April 30, we'll bill you May 30 for your next month.

 

Who is this for? 

  • Competitors in any strength or physique sport
  • Coaches who work with clients in any strength or physique sport
  • Trainers whose clients are primarily interested in gaining muscle, losing fat, or getting stronger
  • Nerdy fitness enthusiasts

 

When will I get my issue of MASS each month? 

We'll send out a brand new issue of MASS on the first of every month via email. We'll also post the new issue in the membership website you have access to so you can easily download and read from there, too.

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